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- TrustTransparent business based on Trust
- Transparent communications on the basis of trust and principles
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- New technologyNew technology developments
- Securing technological competitiveness through development of new technology
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- ImprovementContinuous improvement and cost reductions
- Great levels of quality and cost savings through continuous improvement
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- SatisfactionCustomer satisfaction
- Developing and providing products that customers trust and managing customers’ requirements unceasingly
